5 Ways that COVID-19 has Reshaped Consumer Behavior

There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience.

So many, in fact, that it’s hard to know where to start. But with a little bit of insight into 5 ways that COVID-19 has reshaped consumer behavior, we can figure out fresh, exciting ways to reach our customers during this “new normal.”

Read on to learn more about the impact that COVID-19 has had on your potential customers.

7 Tips for Pivoting your Marketing Strategy During COVID-19

You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports.

Then March hit, and the whole thing had to be thrown out the window.

Where do you go from here?

This pandemic won’t go away overnight, letting us all pick up where we left off. So businesses need to pivot their marketing strategies to reflect the current state of affairs — not how we wish things were.

Here are seven ways that your business can tweak your marketing for Q4 — and beyond — as we all learn to navigate the new 2020.

6 Reasons To Include Content Marketing In Your Strategy

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry.

Below, we’re going to talk about 6 reasons to include content marketing in your strategy.

Let’s get straight to it.


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