Preparing Your Social Media for the 2022 Holiday Sales Push

Social media is crucial for brand marketing now more than ever before. It's of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones.

The holiday season is both an opportunity and a challenge for brands as the competition is fierce at this time of the year.  

Ad rates tend to be at their highest during the holiday season. Brands have to spend more to reach their intended audiences since most, if not all, of their competitors are also in the same race on the same social networks. It’s simply not a question of who’s got the biggest social media marketing budget.

An effective social media marketing campaign is never just about the budget. There are several other factors that play a crucial role in ensuring that the campaign is able to hit all of its goals, and the brand is able to achieve its desired ROAS.

There’s a lot that brands can do ahead of the holiday season to ensure that they’re in a great position to push when the time comes.

How Playlists on TikTok Can Significantly Increase Views

It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprisingly amount of time in what happens to be a very competitive market is certainly deserving of praise.  

TikTok has a major advantage that incumbents like Facebook don't: a primarily younger demographic. In the US, Gen-Z is the dominant audience on TikTok, whereas Facebook is finding it difficult to retain young users on its platform.  

For most marketers, though, TikTok still remains a mystery. While TikTok has built out its ad suite to compete with the incumbents, there isn’t as much widespread acceptability when you compare it to Facebook Ads or Google Ads.

That’s not to say that the value isn’t there. On the contrary, TikTok can be a great source of highly targeted traffic, provided that it’s done right.  

The platform continues to improve its offerings to provide features that can be utilized to increase views and engagement. Playlists on TikTok are one such feature.

Building Your Small Business Blog Where to Find Great Topic Ideas

You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging.

While you will likely be able to generate a dozen or more topics off the top of your head, you’ll eventually hit a roadblock. Luckily, there are plenty of great resources available. These give you enough ideas for your blog posts for the foreseeable future.

Do an Online Search for Topics

A simple starting point is to search online. Just enter the term “[Industry] blog topics.” You will likely find numerous lists with dozens of ideas. These topics will range from industry-specific blog posts, such as news stories in your industry. You will also find general topics, such as telling your brand story.

Share Industry News

News stories in your industry will also make for an excellent source for blog topics. The key here is to focus on stories that are newsworthy to your audience. For instance, if you are a clothing store, you could
share stories


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